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College E-Commerce

 

Duration:  1 Year 

Computer and Internet Foundations 

bullet Comprehensive overview of MS Office 2007 (MS Excel, MS Word, MS PowerPoint, and MS Publisher)
bullet Browsers and search engines
bullet Internet information and service providers
bullet Researching company information on-line
bullet Exploring the web and e-commerce sites

Introduction to E-commerce 

bullet What is e-commerce?
bullet Business on the web
bullet E-business models
bullet On-line retailing and purchasing
bullet E-commerce issues
bullet Trust and safety
bullet Safeguarding security and privacy
bullet Intellectual property
bullet Global e-commerce
bullet Business ethics

On-line Personal and Business Services

bullet Careers in e-commerce
bullet On-line banking and investing
bullet Travel planning and making major purchases on-line

Entrepreneurship

bullet Opportunities in entrepreneurship
bullet Developing a business plan
bullet Human resource management
bullet Financial management

E-marketing

bullet Internet marketing vs. traditional marketing
bullet Digital advertising and promotions
bullet E-marketing campaign analysis and development
bullet E-marketing companies and service providers

Web Design Fundamentals 

bullet Understanding HTML
bullet Exploring HTML editors
bullet Microsoft Office 2007
bullet Microsoft FrontPage
bullet MacroMedia Dreamweaver
bullet Introduction to Adobe Photoshop and other web design tools

Developing an E-business 

bullet Vision, image, choices and making effective decisions
bullet Understanding and creating financial statements
bullet Essential components of an e-commerce site
bullet Registering, publishing and promoting your site
bullet Developing an e-business plan and site

Assessments

bullet Unit Exams
bullet Internet/Research Projects
bullet Web Design Project
bullet Marketing Webquest

Final Assessment 

bullet Students will develop an e-commerce web site.  The site will be supplemented by a business plan, financial plan, and marketing plan along with support materials (financial statements and advertising campaign).

 

 Textbooks

 

bullet Learning MS FrontPage 2000 by C. Weaver, E. Rainville, S. Murphy. DDC Publishing
bullet E-Commerce Business on the Internet by McLaren and McLaren.  Southwestern Publishing
bullet Advertising by Maria Townsley.  Southwestern Publishing
bullet Entrepreneurship by Cynthia Green.  Southwestern Publishing

   

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