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College E-Commerce
Duration: 1 Year
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Comprehensive overview of MS Office 2007 (MS Excel, MS Word, MS PowerPoint, and MS Publisher) |
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Browsers and search engines |
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Internet information and service providers |
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Researching company information on-line |
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Exploring the web and e-commerce sites |
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What is e-commerce? | ||||||
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Business on the web | ||||||
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E-business models | ||||||
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On-line retailing and purchasing | ||||||
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E-commerce issues
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Global e-commerce | ||||||
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Business ethics |
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Careers in e-commerce |
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On-line banking and investing |
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Travel planning and making major purchases on-line |
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Opportunities in entrepreneurship |
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Developing a business plan |
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Human resource management |
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Financial management |
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Internet marketing vs. traditional marketing |
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Digital advertising and promotions |
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E-marketing campaign analysis and development |
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E-marketing companies and service providers |
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Understanding HTML | ||||||
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Exploring HTML editors
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Introduction to Adobe Photoshop and other web design tools |
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Vision, image, choices and making effective decisions |
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Understanding and creating financial statements |
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Essential components of an e-commerce site |
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Registering, publishing and promoting your site |
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Developing an e-business plan and site |
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Unit Exams |
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Internet/Research Projects |
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Web Design Project |
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Marketing Webquest |
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Students will develop an e-commerce web site. The site will be supplemented by a business plan, financial plan, and marketing plan along with support materials (financial statements and advertising campaign). |
Textbooks
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Learning MS FrontPage 2000 by C. Weaver, E. Rainville, S. Murphy. DDC Publishing |
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E-Commerce Business on the Internet by McLaren and McLaren. Southwestern Publishing |
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Advertising by Maria Townsley. Southwestern Publishing |
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Entrepreneurship by Cynthia Green. Southwestern Publishing |
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