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Entertainment Marketing
Duration: 1/2 Year
The World of Marketing
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Marketing Basics | ||
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Economic Benefits of Marketing | ||
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Recreational Marketing |
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Understanding the Market Concept | ||
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Identifying Your Customers | ||
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Reaching Your Customers |
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What is Promotion? | ||
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Role of Advertising | ||
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Sales Promotion | ||
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Promotional Mix | ||
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Advertising | ||
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Personal Selling |
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Entertainment Profits | |||
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Distribution of Entertainment | |||
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Marketing of Music and Theater | |||
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Award and Annual Events | |||
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Entertainment and Marketing Careers | |||
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Marketing trends | |||
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Career goals and objectives related to entertainment marketing | |||
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Obtaining entry level marketing position | |||
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Blockbuster Films | ||
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Sleeper Hits | ||
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Movie Review | ||
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TV and Movie Ratings | ||
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Creating a Movie Advertisement |
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DVD Wars | ||
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Wireless Wars | ||
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Federal Communication Commission | ||
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Print Ads |
Tests
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Entertainment Marketing Basics | ||
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Entertainment Industry | ||
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Promotion | ||
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Record Contract Basics |
Major Projects
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TV Show Presentation | ||
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Musical Artist Presentation | ||
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Creating a Promotion for a new Film | ||
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Musicians Webpage |
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Students will be doing a Film/Music Industry Career Report, incorporating PowerPoint and specific descriptions on different career/job areas. |
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