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Sports Marketing

Duration:  1/2 Year

 

What is Sports Marketing?

 

bullet Marketing Basics
bullet Sports Marketing
bullet Recreational Marketing

College and Amateur Sports

bullet Marketing College Athletics
bullet Economical Impact of College Sports
bullet Amateur Sports

Professional Sports

bullet Big League Sports
bullet Attracting a Professional Team
bullet Agents, Managers and Ethics

Marketing Products and Services Through Sports

bullet Using Sports to Market Products
bullet Sponsorships
bullet Promotion
bullet Endorsements

Advertising Media

bullet Types of Media
bullet Media Cost
bullet Preparing Print Advertising
bullet Preparing a Radio Advertisement

Creating a Fantasy League

bullet Drafting a Team
bullet Team Merchandise
bullet Stadium Design
bullet Weekly Press Releases
bullet Internet Research
bullet Promotional Days

Careers in Sports Field

bullet Careers in Sports Marketing
bullet Other Careers in the Sports Field

 

List of Texts Used

 

bullet Sports and Entertainment Marketing 2e
bullet Sports and Entertainment Management

 

Tests and Assessments

Tests

bullet What is Sports Marketing?
bullet College and Amateur Sports
bullet Professional Sports
bullet Marketing Products and Services Through Sports

Major Projects

bullet Promotional Package
bullet Brochure Design

Final Assessment

bullet

Career in Sports Power Point Presentation

  

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